Privacy Policy

Last updated: May 2026

1. Who we are

CMO Rulebook is a decision engine for marketing leaders. Questions about this policy: support@cmorulebook.com.

2. What data we collect

Application data: All inputs you enter into the CMO Rulebook application (KPIs, financial figures, business model selections, session data) are stored exclusively in your browser's localStorage. This data never leaves your device and is never transmitted to or stored on any server we operate.

Access form data: If you submit the access request form on this website, we collect your name, work email address, and role. This is used solely to process your access request and communicate with you about the product.

3. How we use your data

We use your access form data only to process your request and send you your access details. We do not sell your data, share it with third parties for marketing purposes, or use it for automated profiling.

4. Cookies and tracking

The application uses localStorage (not cookies) to persist your session data and preferences locally in your browser. The marketing website does not use third-party analytics or advertising cookies.

5. Data retention

Application data in localStorage persists until you clear your browser storage or use the hard reset function within the app. Access form data is retained only for as long as necessary to process your request.

6. Your rights (UK GDPR)

Under UK GDPR, you have the right to access, rectify, or erase personal data we hold about you. Because application data is stored only on your device, you have full control over it. For access form data, contact us at support@cmorulebook.com.

7. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision.